Fresh markets
Fresh Markets is one of the regions largest farmers & makers markets. As the companies Production Designer since 2016 I have been in charge of creating and managing all of their digital marketing and print collateral and was the lead designer on their Website redesign. Anticipated development for the new website is 2021.
Understanding Fresh Markets audience was a big part of the redesign. The new site needed to be geared towards three types of clients: vendors looking to sell their products, attendees looking to visit these markets, and sponsors interested in advertising through FM’s platform. To better reflect their mission to accommodate these different audiences I designed the site to be easily navigated by each type of client.
Fresh Markets gave me the autonomy to take the site in a new creative direction. With the exception fo the logo I took changed the brands identity using a new color palette, font combination, and design elements. Each element was carefully crafted and created to ensure the Fresh Markets vision would be streamlined both online and in eventually into print and digital marketing as well.