Bell Works
Bell Works New Jersey is the reimagination of the historic former Bell Labs building in Holmdel, N.J. Today, the building is a one-of-a kind destination for business and culture, complete with a blossoming ecosystem of technology, traditional offices, retail, dining, hospitality, and much more. During 2019 and 2020 I was the lead designer of all email marketing, and landing pages created for the company using Mailchimp. Their email marketing audience reaches over 13k subscribers.
Drive-In Theater Landing Page
Bell Works partners with Cinema Pop-Ins in the Summer & Fall of 2020 to bring a pop-up drive-in theater to the Bell Works Parking lot. It was my job to create a temporary landing page advertise the weekly movies, and direct customers towards where to buy tickets. The landing page is consistently maintained to make sure all movie titles are up to date. In just over 2 months the page had over 65k views and 19.5k clicks (July 22, 2020-September 30, 2020).
Retailer Landing Page
In response to Bell Works closing during New Jersey’s stay-at-home orders due to COVID-19, Bell Works wanted a landing page to showcase all of their retailers that were offering curb-side pickups, online shopping, or other virtual ways of shopping.
Chicagoland Landing Page
During the construction of Bell Works’ second location “Chicagoland,” they needed a landing page to direct potential tenants to via digital and physical marketing. The landing page acted as a gateway to give the possible tenants more information about the company, but also a way for the Chicagoland marketing team to track and target leads.
Welcome Newsletter
The welcome newsletter is an automated newsletter sent to new email subscribers giving them insight to what Bell Works is all about.
The Block Bulletin
The Block Bulletin is a bi-weekly newsletter sent to Bell Works 13k+ email subscribers. It includes a Calendar Close Up, Noteworthy News, Tenant Spotlight, Buzz on the Block, and more.
